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Posts Tagged ‘Mobile Phones’

Fueling a lifestyle megatrend

June 10th, 2009

Megatrends have come and gone since consumer society has been around.  All of the sheeple walking here and there, to and fro, to stay up with the latest fashion trends, social networks, employment booms and busts, etc.  Though “active” participation in society does not require one to stay up with the bleeding edge fashion or social networks, there exist other megatrends that eventually weave themselves into the fabric of our daily lives – ones that society will deem required for “normal” participation.  After much deliberation and study, I’ve decided to refer to these phenomena as “lifestyle revolutions” due to their revolutionary change on the lifestyle habits of people  Just as the advent of the Model T, large-scale farming, Jesus, and the internet forever changed the way we conduct our day-to-day lives, so will the current rise of talk and data via mobile phones.

As if everyone in society isn’t completely “last minute” yet, we sure as hell are all going to be flying by the seat of our pants by the time my kids are having kids.  Everyone and every”thing” is now at the fingertips of consumers able to place a phone call and view internet data whenever and wherever they do so choose.  Yellowpages and libraries are much less popular, payphones are disappearing at an alarming rate, and mobile accessories are on the rise due to the increasing amount of lifestyle reliance on our mobile phone.  I would hate to be in Rand McNally’s shoes right now.  Why, though, is the mobile phone revolution going to persist longer than other fads such as Friendster and the Pet Rock – persist much like Microsoft Windows and the Petroleum industry has?

The answer is not that one person’s daily life relies on a mobile phone for communication and internet.  The answer is that the vast majority of society will soon rely on the abilities of mobile devices.  When adults tell me they don’t have a mode of transportation, a mobile phone, the internet, etc, I begin to wonder why.  It’s not necessarily that each person needs these items for his or her own personal use, but rather to effectively participate in American society.

I can see in 30 years everyone having a mobile phone with internet access.  People will consider it a lifestyle necessity, and will be severely impacted should damage or loss occur.  In the meantime, let’s just sit back and ride the wave of an enormous industry growing to support this mobile revolution.