Comments on: Agony http://www.2bros1blog.com/2009/12/agony/ "Get off the Bitch Train and just start it..." Tue, 13 Apr 2010 01:02:28 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Sean Murphy http://www.2bros1blog.com/2009/12/agony/comment-page-1/#comment-46 Sean Murphy Thu, 17 Dec 2009 01:54:05 +0000 http://www.2bros1blog.com/?p=170#comment-46 There are many things you can be doing to get a better understanding of your prospects problems and operating reality. If you had the product today you would still need presentations and messaging of different lengths, qualifying questions, strategies for reaching prospects, etc... You can normally develop an MVP that runs on that most reliable of demo platforms: PowerPoint. Use that to determine interest, feature content, prospect's perception of value. If you can't fit a useful pitch and/or set of questions on a single piece of paper and buy ten prospects a cup of coffee or a meal to discuss it, you probably aren't thinking hard enough. Customer development proceeds in parallel with product development and informs it. There are many things you can be doing to get a better understanding of your prospects problems and operating reality. If you had the product today you would still need presentations and messaging of different lengths, qualifying questions, strategies for reaching prospects, etc…

You can normally develop an MVP that runs on that most reliable of demo platforms: PowerPoint. Use that to determine interest, feature content, prospect’s perception of value. If you can’t fit a useful pitch and/or set of questions on a single piece of paper and buy ten prospects a cup of coffee or a meal to discuss it, you probably aren’t thinking hard enough.

Customer development proceeds in parallel with product development and informs it.

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